September 12, 2013
Pulsar Watches Introduces Compelling National Marketing Campaign:
“Life. In Real Time.”
April 25, 2013 (Mahwah, NJ) — Pulsar Watches, owned by Seiko Watch Corporation, is excited to introduce a brand new, relevant marketing campaign in the United States: “Life. In Real Time.” This campaign will celebrate the everyday life of today’s consumers who capture and share moments with their family and friends in real time through social channels; moments that reflect their passion, personality and individuality. This reinvigorating campaign brings Pulsar back to the forefront of the affordable timepiece industry for consumers who desire to feel connected to what they wear. Utilizing fresh visual assets within unique print, digital and social marketing strategies, extraordinary point of sale implementations and more, Pulsar’s message will be valued from a fresh angle that tailors to today’s consumer who appreciates unparalleled style and the utmost quality in an affordable watch.
Pulsar will continue to be the desired watch brand for affordability, style and quality, while featuring a fresh collection of watches in a wide range of categories that will define one’s individual style for both men and women – “Night Out,” “Easy Style,” “Traditional,” “Business,” and “On the Go.” From fashionable watches that dress up the night, to active watches for everyday jaunts, to basic traditional watches, these new Pulsar styles will be right there with you through life, every day, in real time.
Pulsar is right there with you – every day, and for tomorrow. It’s easy to wear. It has energy. And its quality stands the test of time. “We are thrilled to implement our carefully developed strategy to reinvigorate the Pulsar brand in the United States with the “Life. In Real Time.” campaign,” says Yosh Kawada, President and CEO of Seiko Corporation of America. “Pulsar is a modern, wearable, and smart watch choice for those who seek style that reflects their life and their times, with real quality inside. We look forward to further enhancing this campaign throughout the year.”
About Pulsar. Pulsar is a division of Seiko Watch Corporation, headquartered in Tokyo, Japan. The United States division of Pulsar is managed by Seiko Corporation of America, based in Mahwah, New Jersey.